You being here it means you are ready to take your business online. Building a website is much easier these days compared to the 1990s. Having a website in Tanzania is great but there are a couple of things to consider before you start building one. You have to ask yourself questions like “Who is your target audience?” and “what exactly is the purpose of your website?”
Answering these questions won’t only help create a successful plan for the future but also plan the way you will launch your website in the first place.
Let’s talk about the 7 questions you need to ask yourself before you build your business website. These questions may seem trivial but answering them will pave a way to your online success. If you don’t already have a website then we would suggest you read about the advantages of having a website for your business.
01. What is the purpose of your website?
You see, this is among very important questions. It is a question that will help you know the kind of website you are going to build. Ask yourself what kind of purpose is the website you are building going to serve.
Are you building a website just to fulfill your hobby?! Or are you building your website for your business to achieve success online? If it is a hobby then you can have a soft approach with its creation, hosting choice and even content creation. But if it is a serious business website to help you achieve success then you are going to need to have a more serious approach. You will need to maintain a professional and business-friendly design, a fast and reliable hosting plan and keeping it fresh by regularly posting content that will attract visitors.
02. Who do you target?
The next crucial question is about your website’s target audience. Who do you intend to attract to your website?
You are going to need to precisely think who will have interest in your business and if they would be willing to pay for the services or products presented to them.
Think about the age group of your audience, think of where they come from – are they from Tanzania or are they global visitors?. Ask yourself “What level of experience does your visitors have with your website content?” and “How do I make these visitors pay for the product or service the website provide”. Let’s delve into more website questions.
03. How will you attract visitors to your website?
Now there is no point of having a website if people won’t visit it. So this question should get you thinking about how you will attract your target audience. Here were are talking about your promotional strategy.
Unlike in the 1990s these days there tons of ways and tools you can use to attract your target audience to your website. Use social media and stay active there. We have Facebook, twitter, linkedIn, youtube, Instagram to name a few.
You can launch a blog like this one where you will be regularly posting fresh useful content for your website visitors in Tanzania and the globe. This content should be SEO friendly (we will talk about SEO in other articles)
Finally you can use Ad networks like Google Ads or Facebook Ads. These are paid ads where you pay to have your website advertised to your targeted audience.
Your goal should not only be to attract traffic to your website, but attract the right kind of traffic.
04. What will keep your visitors coming back?
The average website visit is 68 seconds. So the question is “How many products do you expect to sell in that time?” You must have a strategy to make people stay at your website, get to know you, and see the value you can give them.
The three secrets for making people to stay and keep them coming back are content, content and more content.
To get visitors to stay, you need to give them valuable and useful information that they want. Your goal should be to educate your target audience. Give them information they will not get elsewhere on how to solve the problem that caused them to search for you in the first place. If your website is just sales useless products, services or information, your visitors will be gone in a lot less than 68 seconds.
05. Who will create your website content?
In the last question we said that the secret to keep people coming back to your website is content. Now this may seem obvious, but a great website need to have content. And to have content you need to have content creators who will regularly update with fresh information.
These content creators are usually artists, photographers, video creators, writers and all of them. You can create your own content, this is recommended to individuals and small businesses. Or you can just pay someone to do it for you. There freelance content creators you can check them out at Fiverr or Upwork.
Content is king. More website questions? Well, yes.
06. How are you going to monitor the results of your website?
You have built your website and launched it but you have no idea how it is performing. You need to know how many visitors come to your website, what source of traffic do you receive your visitors from. These analytics are very helpful to know what is performing well and what is not. At Elegant Codes we use Google Analytics to get all vital information about our visitors.
07. Who will build your website?
Finally lets visit this last important question. Are you going to build your website by yourself? Are you going to trust your 10 year old nephew to build a flashy website for you or are you going to hire a reliable web designing company to do the job for you?
There are tons of tools you can use to build your website, you can use wordpress, joomla, drupal, or write hard code to make your website. If you have the time and are knowledgeable in this area the go for it. We would not advice you to let your 10 year old nephew to do your website if it is a serious business website, that’s because he won’t have the experience to develop you that professional website.
Here at Elegant Codes have a team of experts with over 10 years of experience in designing and developing professional websites in Tanzania. We are not only affordable but also creative web designing company in Tanzania. Contact us TODAY and let us help you get that beautiful website designed for you. Call us at +255 693936389
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