Important point
Your website needs to be updated regularly to ensure that your content is relevant to your audience. You should make it easy for your customers to find you online with accurate information on your website and business directory. It provides a great user experience by making it easy for users to find the content they are looking for. Business websites are more than just static marketing. With proper management, you can attract more customers. Here are eight ways you can use your website to increase traffic, both online and offline.
1. Implements good SEO.
Once your site is search engine optimized, you have a better chance of attracting potential customers to it. Do a keyword survey to find out which keywords people are using when you search online for what you sell, and include those keywords in your tags, titles, and content. When you optimize your website with the latest SEO technology, search engines rank your website higher in search results, and potential customers are more likely to find your business during the search. If you don’t know how to do it yourself, an SEO expert can help.
2. Include a call for action.
Each page of the website must include specific subpoenas such as “Buy Now”, “Request Consultation”, and “Join”. Make sure the action-prompting phrases are easy to see and click (even on mobile devices). Use utilities such as pop-ups and chat windows to attract customers to start navigating from the page without taking any action.
3. Activate self-service.
Some people don’t like talking on the phone. If your website allows them to make reservations, request sales calls, or schedule consultations online, they don’t have to. These features also save the company time because they don’t require employees to process the request.
4. Include a button to share on social networks.
A button that links to your company’s social media account can turn a website visitor into a social follower. When they like or share your social media content, their friends see your trade name and expose you to a whole new group of potential customers. Our website builder allows you to easily add a button to your header or footer to link to your website account.
5. Don’t forget the basics of business.
You’ll be amazed at the number of websites that don’t contain the important information most customers are looking for (company address, map or directions, company phone number, business hours). Make sure it is prominently displayed near the top of the home page. Also, make sure your information is accurate on your business list. Inaccurate or missing information on the web can adversely affect your search rankings. Search engines like Google prioritize companies with accurate business directories over companies that are inaccurate online. We can help ensure that you always have the correct business information online. With professional business directory services, you can be confident that your customers will find you when they need it.
6. Think visually.
Photos and images are important elements of a website. For example, if you run a restaurant, attractive photos of interiors and menu items can be “sold” when potential customers visit. If you have an e-commerce website, make sure your product description includes multiple photos so that your customers can see the product details better. However, pay attention to the size of the image file. Images that are too large can slow down your site and affect the user experience.
7. Create a great user experience.
Misleading websites keep customers away rather than seduce them. Business websites should include simple, easy-to-use, intuitive navigation. It loads fast and should appear on mobile devices as well as on laptops and computers. If you need to make changes and don’t know where to start, you can use the free website grader tool to get a report on your website’s performance. See what works and get information about what needs to be improved.
8. Keep up to date.
If a customer visits your site and finds an error message, an “coming soon” page, or a blog that hasn’t posted new content since 2014, you may think you have a business problem. At best, they will think you aren’t paying too much attention to your website, which means you aren’t paying much attention to their needs. Check the site regularly for broken links and outdated information, and add new content on a regular basis. Be sure to redirect the broken link to the relevant page on your site. Redirecting customers to pages that contain unsearched content reduces the user experience. With these easy-to-understand tips, you’ll get websites that your customers love and visit on a regular basis. Don’t forget to constantly check your website to make sure your content is relevant and your website is working as expected. If you need help, our experts will chat or call us at +255 747956666 you to meet your website’s needs in Tanzania.
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