benefits of SEO

Image credit: eduCBA

You may already know what SEO is, if you don’t then kindly learn it by clicking here. In today’s era, the digital era there are consumers all over the internet. But the question is “how do you get them?” The answer to that is Search Engine Optimization. SEO is a digital marketing tactic suitable of all types of business. Be it small, medium and large- not only in Tanzania but globally. And it applies to all industries. There are thousands of articles out there written about benefits of SEO. Today, I will be sharing with you the reasons why SEO is good and a must-do for all businesses. We are going to learn the 5 key benefits of SEO for your business.

Simply put, SEO is a way to ensure that your website and your business organically ranks higher on search engines result pages (SERP). It helps you rank for relevant industry keywords you want to target, hence gets seen by a larger number of prospective clients and customers. The best part is that, this can be achieved without investing too much on your marketing budgets.

Now without further-ado let’s get down to the key benefits of SEO for your business.

1. SEO is free. You don’t have to pay for Ads.

Google organically ranks website based on what its algorithm determines to be the best result for any given query. What it means is that, once you create a page/post that google deems valuable, it can continue to attract traffic to your website for months or even years after you have published it.

There is an investment to make in researching and writing high quality content. If you choose to invest your time and to create content yourself then SEO is completely.  You can choose to invest some money to hire an SEO company here in Tanzania (or wherever you are) to create it for you.

Once you have made that initial investment, there is no recurring cost to keep attracting traffic to your website.

That is not to say that once you create content then you should forget about it. You may need to update it by adding more relevant information. This will help you to get ahead of your competition if they decide to target the same keywords.

Free is one of the benefits of SEO.

2. SEO Expands Your Visibility Manifold

When SEO is done right coupled with regular and relevant updates, you can expand your visibility to a much wider audience. This gives you the unique opportunity to attract and convert them.

It is estimated that google has an average of 63,000 searches per second, and this number is only likely to increase in the future. This opens doors to more competition as more businesses increase their dependencies on digital medium. As the competition increases it will lead to huge loss of opportunity and benefits if your businesses doesn’t rank higher on relevant results.

3. SEO Exponentially Increases Quality Website Traffic

This benefit of SEO is a direct result of better visibility on the right type of keywords. Once your website starts ranking higher in search engines, that means you are commanding a lot more credibility.

Organic search results are the primary source of most website traffic. Over time, you will likely see a dramatic increase in relevant site traffic, which will continue to add up exponentially with continued SEO.

The traffic is of high quality because it will only bring in customers who are actively seeking to find your product or service.

Just spend few hours of your time, energy, and small amount of money, SEO will help bring “targeted” traffic to your website. This will eventually bring more customers to your business than any other marketing tactics you’ll ever use.

4. SEO Helps You Know Your Customers Better

One of the benefits of SEO is increased traffic. When you start getting increased amount of traffic to your website it is best to know where it comes from. By implementing site analytics you will get a better idea of who you customers really are. This SEO tool will tell you

  1. Where do they come from
  2. Which keywords have they used to reach to your website
  3. What pages they spend most of their time
  4. How do they behave once they are there.
  5. Their gender, age, location and devices they use to access your website

This will help you to make more appealing content for your customers. And is some cases this will help you make better modifications to your products and service deign.

5. Continuous Increase in Return on Investment (RoI)

It is all about the dollar, Shilling, Dinero or whatever you call it. Not only is SEO super effective at building trust and credibility, but also converting prospects into leads. If your leads are well taken care of, they will convert into sales. It is like having a very effective and supportive salesperson who makes compelling argument about your brand over your competition. Where other marketing tactic end up seeing short-lived results after heavy budgets spending, the benefits of SEO work ad up to give you better returns on your cost over time.

Keep making better user experiences

Most search engines are smart enough to know whether or not you website provides great user experience. A great user experience has become pivotal to SEO. Among other SEO techniques, structuring your content to be able to answer direct search queries. Featured snippet with search results displaying at the top of the page are more common.

To stay at the top, SEO should be an ongoing process when it comes to user experience. This will improve and maintain your SEO ranking, helping you enjoy all the benefits I have just shared with you here.

Here at Elegant Codes – the best SEO Company in Tanzania – we have a great team of SEO experts who can help you rank higher in search engines and enjoy these benefits. Reach out to us by email or call +255693936389 to get a free 10 minutes consultation.

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Image Credit: eduCBA