Think of your company domain as your branded Internet corner. This is the place you have for web traffic and emails related to your work. In today’s digital economy, most companies have a custom domain for their website. However, it’s surprising how many people don’t use a dedicated or custom email domain and instead use public email addresses like , yahoo.com, aol.com, etc.
Even if you haven’t already registered a custom domain, the process is simple, relatively inexpensive, and the benefits to your business are significant. Here are five main reasons every business needs a custom email domain.
Public image
The email addresses of your company and your employees give a message about you and your company. What about a request whose email address is always my_company_256@gmail.com? If your business email address is mybusiness@yahoo.com, potential customers will see you as a latecomer, unprofessional, or just someone who doesn’t take their business seriously.
The custom email domain sends the message that you are an established person and that you have committed to stay for a while. Custom domains also offer an embodiment of increased security and trust. People rely more on you to communicate than on someone to fake you.
Data protection and confidentiality
Companies that use a public email domain (the gmails and the likes) often share a single email with multiple employees or business partners. With a custom email domain, you can create a separate mailbox for different users. This is necessary to restrict access to sensitive information. With a shared mailbox, there is no way of knowing whether the email will remain with the intended recipient.
Control and Security
If users remove emails or data from the public domain, the information is lost forever. Custom email domains give you more control over your company information. When someone leaves the company, you keep access to their inbox information. This allows you to retain ownership of the company data and meet all data retention requirements. In addition, security measures in personal email domains are more business-oriented than those of consumer email providers. Mailboxes can be set up with unique user permissions and instead of all working with the same security role, they can allow different permissions between users and administrators.
Efficiency and Scalability
With a custom email domain, you can add and remove mailboxes as your business grows and changes. You can also create a shared group mailbox for collaboration. Now, when you set up your domain and mailbox, you will save the time, money, and headaches associated with years of migrating email to your new domain before expanding.
The flexibility of the service provider
Custom email domains provide the flexibility to choose the email provider you want. They offer the flexibility to switch from one provider to another without changing your email address. If you limit yourself to a service provider’s public email domain (for example, mybusiness@msn.com), you lose the ability to switch service providers. You can leave your service provider for a number of reasons. For example, you could move your business to a location that your current ISP doesn’t serve, or your email host might change the cost structure.
Now is the best time to stop using public emails providers and start receiving the benefits of custom email domain for your business. Elegant Codes have helps hundreds of businesses in Tanzania with setting us the custom email domains. You can have yours to by letting us help you. Contact us here and request the setup service and/or a free 10 minutes consultation.
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