5 critical things missing from your website

Elegant Codes’s team of website developers knows how to create a business website that appeals to both search engines and online buyers. We know all the ins and outs, key statistics on what works and what doesn’t. Too much to do!

When you look at some websites they are shocking, that’s not surprising! Some business websites, whether a “Do It Your Self’ – DIY or professionally designed, don’t have what they need to succeed.

Of course, this raises the question: what does a business website need to rank well with search engines, generate qualified traffic, and turn visitors into paid customers?

Well, they need a lot of different items, but the next five are absolutely essential.

1. Clean and simple design

Any experienced website developer knows that to encourage a visitor to stop and explore a website, it must be visually appealing and clean. Visitors don’t want to be distracted by flashing lights, ads and other visually polluted pages.

They want to easily scan your pages and posts, find information related to them, and decide whether to explore or go further.

The important thing is that many visitors scan your page because they have little time to navigate. This means that all pages and posts should not only be clean, but also easy to read.

Short paragraph content with easy-to-read headings and subheadings. Bullets are highlighted according to appropriate and important points.

2. Easy-to-use navigation and menu system

Users want to quickly find the information they need. Do not let them complain about confusing navigation systems and menus. This is where you need a good business website builder. If the user can’t find what they need right away, they’re on their way to the exit.

At the very least, you need to organize your website’s content into a simple, logical structure. It doesn’t have to include every page on your site, but it does provide a way for users to categorize the content they are interested in.

Similarly, your home page should not try to cover everything your business offers, but only guide you to what your users are looking for.

3. Call to action (CTA)

Visitors need to know what you expect them to do on your site. If you want them to call your office, call them for explicit action.

If you wish to subscribe to our newsletter, download a free PDF, or donate to a charity, you will need a call to action for each. To further increase conversions and sales, talk to your website developer about the best way to use call to actions on your business website.

Differences in button colors, link text, and other variations can have a significant impact on conversion rates.

4. A clear explanation of what it does

It’s amazing how many business websites don’t clearly tell visitors what they’re doing. They praise who they are, how much they love what they are doing, and why they are doing it. But they are not clear about what they offer (and the problems they can solve).

It should be placed in front of and in the center of the home page so that visitors do not doubt that they have reached the right place.

5. Search engine optimization (SEO)

You may have the best website with the best equipment, but if your audience can’t find it, they may not care. As best Tanzania website developers, we know that lack of search engine visibility and little or no traffic is often the result of poor SEO. It is imperative that your website be developed with SEO in mind. That means it meets all the requirements for speed, security, content, mobile device compatibility, and other technical considerations.

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Call us today +255 747 95 66 66 for more information on how to create a best-in-class website.